Contact Us | Print Page | Sign In | Join
About Our Members
Share |

Who are ATHE's Members? - 2014

ATHE regularly surveys members as part of its ongoing effort to improve the value of an ATHE membership. The annual member survey asks members demographic information and to rate the various services and benefits ATHE provides; the Membership and Marketing Committee and the Governing Council regularly review the data received through this survey instrument.

Read the 2014 ATHE Membership Survey Results Report. Click here.


ATHE Concludes a Three-Year Membership Research Group Project

The ATHE Membership and Marketing Committee has concluded a three-year project with consulting firm, Avenue M Group, to interview ATHE members at the conference regarding their reasons for joining, how they found out about ATHE, what they value most about their membership, and what they see as burgeoning issues facing the academy and theatre studies and performance specifically.

The key findings resulting from the Scottsdale interviews include suggestions to:

  • Target key decision makers to promote the value of ATHE.
  • Engage new participants so they do not feel overwhelmed with their first annual meeting experience.
  • Promote discounted registrations earlier in the year to increase membership renewals.
  • Enhance the overall perception of ATHE by promoting cost versus value.
  • Better illustrate the value of an organizational membership.
  • Educate members about the Leadership Institute (when members can or should participate).
  • Continue ATHE's focus on advocacy.

You can read the full executive summary of the report by clicking here.

Past Member Data




Who are ATHE's Members? - 2013

ATHE's Membership and Marketing Committee announces the results of the 2013 ATHE Membership Survey. This information becomes a valuable tool for this committee and others to guide the way to improving Association benefits and learning about future opportunities for member involvement.

Read the 2013 ATHE Membership Survey Results Report. Click here.

David Kaye, Vice President, Membership & Marketing Committee


2013 ATHE Membership Research Groups Provide Valuable Member Insights in This Three-Year Project

Three membership research groups led by Maria Berg-Stark, Avenue M Group, brought together a broad spectrum of ATHE members at the Orlando Conference to probe members about:

  • Their decision to join
  • The value of membership programs and services
  • Future services
  • Issues/challenges
  • Level of Involvement
  • Communications
  • Other resources
  • Recommendations and final thoughts

Profile

Of the thirty (30) participants, Associate Professors and Graduate Student, Instructor categories each represented 32% of the group, followed by Part-Time Faculty ineligible for Tenure (20%) and Professors (tenured) at 16%.

Compared to the 2012 participants, the 2013 group included more Graduate Students and Part-Time Faculty, with a lower participation rate by Professors.

Only two participants were not affiliated with an academic institution. As indicated below, members for 2-4 years had more representation in 2013 (14.8%) than in 2012 (3%), and the new member percentage increased by 2.6%. While the percent of participants with more than 10 years of ATHE membership remained constant at 33%, participants with 5-10 years of membership decreased in 2013 to 22.2% from 37%.

Geographic representation included:
9/East
3/Midwest
7/West
7/South
1 international

Length of Membership:
More than 10 years (33.3%)
One year or less (29.6%)
5-10 years (22.2%)
2-4 years (14.8%)

Key Findings
The report provides a list of six (6) new Key Findings outlined below as well as Implications and Recommendations specified for each.

Key Finding #1: Many new attendees are confused and overwhelmed with their first annual meeting experience.

Implications and Recommendations:

  • First-time attendees would benefit from an informational pre-conference overview.
  • Develop and promote a first-time attendees program to include specific pre-event communications as well as an assigned mentor during the conference.

Key Finding #2: Many new members do not know how or where to access new member information.

Implications and Recommendations:

  • Outreach to new members provides a clear path for engagement, can introduce the new members to ATHE’s culture ad activities, and can help retain the first-year member.
  • Create and implement a New Member Onboarding Program to build member satisfaction and offer engagement in the association’s activities.

Key Finding #3: Younger members do not feel the ATHE website targets their needs.

Implications and Recommendations:

  • Provide a place for younger members of similar needs and interests to congregate and communicate.
  • Develop a "microsite” geared to engage and recruit young ATHE members.
  • The site could offer career assistance and/or to create a community of graduate students from similar theatre programs.

Key Finding #4:New and established members are unaware of many existing ATHE programs and benefits.

Implications and Recommendations:

  • Increase new and existing members’ value and satisfaction by educating them about member programs and benefits.
  • Develop short, informational communications and a special website section to educate and promote existing membership benefits.

Key Finding #5: Members are not aware of the educational seminars.

Implications and Recommendations:

  • Formally introduce and promote the new ATHE webinars.
  • Develop a comprehensive communications plan using a variety of media (website, emails, social media) to increase awareness of webinars.
  • Emphasize the easy access, cost efficiency, and convenience of webinar programming.

Key Finding #6:Different member types want ATHE communications and updates in different formats.

Implications and Recommendations:

  • Customize member communications depending on member preference.
  • Members stated preferences of using different media (email, newsletters, Twitter) for receiving the ATHE information that they find valuable.

Additional Feedback and Observations:

1) Discussion about forming an international focus group.

2) Providing regional meeting options.

3) Expense of the annual conference.

  • Provide information about reasonable priced hotels, transportation, and inexpensive dining options.
  • Allow member input on conference site selection.

You can read the full report in .pdf format by clicking here.


Who are ATHE's Members? - 2012

ATHE's Membership and Marketing Committee announces the results of the 2012 ATHE Membership Survey. This information becomes a valuable tool for this committee and others to guide the way to improving Association benefits and learning about future opportunities for member involvement.

Read the 2012 ATHE Membership Survey Results Report. Click here.

David Kaye, Vice President, Membership & Marketing Committee


ATHE Announces Membership Categories Study

ATHE’s Membership and Marketing Committee and Executive Director recently conducted a study of our membership trends from the past few years. Concerned about fluctuations in membership levels of our various categories, we worked with a consultant to determine if the association could be more responsive to the needs of our profession.

Click here to read a copy of the ATHE Membership Categories Report.


2016 Association for Theatre in Higher Education. All rights reserved.
1000 Westgate Drive, Suite 252 | St. Paul, MN 55114 | Phone: 800.918.9216 or 651.288.3430 | Fax: 651.290.2266