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Projects and Programs - The ATHE Leadership Institute ® Alumni Workshop
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Fundraising and Friend Raising in the Digital Age

An ATHE Leadership Institute ® Alumni Workshop


Operating budgets are shrinking. Capital expenditures are non-existent. Institutional and state-funded building projects are getting the axe rather than a spade breaking ground. If less is truly more, then why are academic theatre departments (and theatres everywhere) feeling so insecure about their abilities to keep actors trodding upon their well-worn boards? This sight, to coin a phrase, is dismal.

In this anything-but-gilded age, fundraising and friend raising has become a more prominent and insistent daily responsibility to theatre department chairpersons. In earlier times, development provided the garnish to the main course of budgets provided by the institution, student fees, or the government. Today, development is the lifeblood of basic sustenance.

This year’s ATHE Leadership Institute Alumni Workshop is a hands-on, interactive presentation of and participation in the strategies and techniques of raising the money and resources you need to not only survive, but to thrive. A chairperson, dean, development director, and a donor give you immediately useful tools and practice in this practical art that is so essential to making fine art. 

The fee is $49.00.  The workshop is Thursday, August 2 from 1:30 - 4:45 p.m. Register for the alumni workshop when you register for the ATHE conference, which you can do online herePlease note: If you have already registered for the ATHE conference, did not register for the workshop and want to add that to your registration, please contact our registrations processor, Johns Hopkins University Press.  If you paid by credit card, you can e-mail them at If you paid by check, you can call 800-548-1784.


Topics include:

  • The Fun Part of Bad Budgets
  • Moves Management and Moving Generations
  • Playing Your Roles
  • Cultivation and the Habit of Giving
  • The Broad Range of Gifts and Giving
  • Your Wish List
  • Edifice Complexities
  • Group Support
  • Social Media and Crowd Sourcing
  • Old Fashioned Events
  • Hangouts
  • Making the Ask
  • Saying Thank You


Workshop Directors

  • Jeffrey Huberman, Dean of the Slane College of Communications and Fine Arts, Bradley University
  • Gail Humphries Mardirosian, Fulbright Scholar and Past Chairperson, Department of Theatre and Musical Theatre, American University
  • Duffy Armstrong, Development Director for the Slane College of Communications and Fine Arts, Bradley University


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